Chiropractor admonished after 3 week hearing concerning false advertising claims

This case involved a chiropractor who wrote a number of editorials for the local press regarding vaccinations, irritable babies, reflux and ear infections. The director of public health and a local general practitioner took exception to the articles and complained to the GCC. The council called a plethora of expert witnesses including a chiropractor, a pharmacologist and a paediatric respiratory consultant.

This was very complicated case that involved the dissection and analysis of several hundred pages of peer-reviewed articles and literature. Despite finding some of the allegations proved (59 out of 156 particulars), ultimately the Professional Conduct Committee felt the registrant had showed sufficient insight and understanding that the lowest sanction possible of admonishment was the appropriate finale to this complex and trying case.